Influencers And Bridging The Trust Gap Between Brands And Consumers
Briefly

from Forbes2 months ago
Consumer distrust towards brands is driven by data, privacy, and security concerns. Emerging generative AI has intensified these issues, highlighting the need for ethical AI use.
Forbeshttps://www.forbes.com/sites/adrianswinscoe/2024/12/28/influencers-and-bridging-the-trust-gap-between-brands-and-consumers/
Research shows that trust levels between consumers and brands have fallen to their lowest since 2016, matching levels from 2012. Younger consumers show the highest distrust.
Forbeshttps://www.forbes.com/sites/adrianswinscoe/2024/12/28/influencers-and-bridging-the-trust-gap-between-brands-and-consumers/
Consumers, especially younger ones, don't trust brands to act in their best interests, preferring independent sources of information to inform their purchasing decisions.
Forbeshttps://www.forbes.com/sites/adrianswinscoe/2024/12/28/influencers-and-bridging-the-trust-gap-between-brands-and-consumers/
Influencers are proving to be crucial in restoring trust, with 37% of Gen Z making purchases based on influencer recommendations, displaying a significant conversion rate.
Forbeshttps://www.forbes.com/sites/adrianswinscoe/2024/12/28/influencers-and-bridging-the-trust-gap-between-brands-and-consumers/
Read at Forbes
#consumer-trust #generative-ai #influencers #data-privacy #younger-consumers
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