Personally, I love keeping up with my favorite creators to see what they're working on besides their usual content. From Alix Earle being invited to start her own podcast under Alex Cooper's Unwell Network, to Monet McMichael creating an eyewear collection with Dezi, to Victoria Paris creating a jewelry collection with Fragille, there are many creators who have moved to work with brands!
However, I'm sure seeing promo videos isn't anything out of the norm if you're on social media. I constantly see videos 'sponsored' by different makeup companies, clothing brands, and even home items.
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