The election was the largest anticipated blocker to a regularly scheduled 2024, and we knew coming into the year that we would need to get creative in ways we hadn't in previous years.
The confluence of circumstances injects an added urgency to make up for lost time with a shorter holiday season, as brands grapple with Q4 considerations.
71% of brands surveyed said they would significantly or slightly increase their influencer marketing budgets in 2025, indicating a positive spending outlook.
Engagements have been increasingly formalized through robust RFPs, reflecting a focus on multi-year strategies and significant budget expansions.
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