"We want to make sure clients are not scared to run campaigns on TikTok," Songfluencer's CEO Johnny Cloherty said. "All of the creators in our network must agree to this new policy during this uncertain season."
"The good news is that most of the brands came into this year cautious about putting all their eggs into the TikTok basket, knowing that this judgment was looming," said talent manager Jennifer Powell.
Talent-management firm CFG has also been proactive in including clauses in its contracts with brands that ensure campaigns can migrate to a creator's 'next highest-engaged' platform.
Some of these preparations began months ago. Gregory Littley, a freelance creative director and content producer, has been working with brand partners and clients on campaigns that are ready to shift.
Collection
[
|
...
]