The influencer marketing industry is now valued at more than $21 billion, and more than half of Gen Zers believe they could easily make a lucrative career out of content creation.
The University of Texas partnered with the UN to create a class for influencers on handling misinformation, highlighting the serious response to their growing impact on news.
Arkansas Tech University has launched a 'Bachelor of Arts in Social Media Influencing,' showcasing how universities are evolving to integrate influencing as a formal area of study.
Experts recognized that different voices are influencing news landscapes, thus creating educational opportunities to understand and harness the potential of digital content creators.
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