"Brand activations can [easily] be built into the film's ecosystem. Be it on the social media assets, product placement, logo placements; brand engagement is meant to tie in with the film's personality." - Mira Lesmana
"Film can be a marketing solution for the change of behavior of sales. There's pre and post production, then there's also marketing and activations." - Angga Dwimas Sasongko
"When collaborating with a film production, brands should look at it as a form of long-term investment. Measurable impact comes from becoming the talk of the town...There's social value that comes from the film [product] itself." - Rendy Alimudin
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