The keywords here are 'single source' and 'advertising'. We're not a company that does music videos, or documentaries or all this other stuff. We just do advertising, and we're going to cover the gamut of all the core critical advertising components.
There's a small team of people that are making sure that... all of it looks like it's borne from the same brand. It's more than just that we're using the right colors and the right fonts.
This first one we've proposed to the client is a live shopping on their website because they are a pretty new online e-commerce business. The goals for the client hit three levels: increase sales, decrease returns and generate content.
[
add
]
[
|
|
...
]