The study reveals that brands supportive of LGBTQ+ rights see increased engagement and loyalty from consumers, challenging the myth that inclusivity harms business.
Ads that authentically portray diverse individuals yield a competitive advantage, influencing consumer preferences while showcasing that stereotypes are detrimental to brand success.
62% of consumers are swayed towards products with inclusive advertising, reinforcing brand loyalty among 15% of shoppers seeking authentic representations.
Sara Denby states that the unfounded belief in the negative impact of inclusive advertising has hindered progress, but evidence now supports its positive effect on business.
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