Many marketers and business leaders still don't fully understand the business benefit of inclusive marketing, which helps them make a bigger impact on a broader audience while increasing sales.
True inclusion and the ability to consistently acquire new customers from underrepresented and underserved communities require intention, not just an 'open door' approach.
Just like a savvy host spreading the word about a party, brands need to actively invite diverse consumers, ensuring their experience is welcoming and enjoyable.
Effective marketing strategies create a sense of belonging and excitement, encouraging consumers from various identities to engage with the brand and return for more positive experiences.
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