Inbound vs. Outbound Marketing: How To Leverage Each for Sales (2024) - Shopify
Briefly

Outbound marketing involves delivering promotional messages directly to potential customers through tactics like television commercials and billboard advertising, aiming to engage a broad audience proactively.
In contrast, inbound marketing attracts potential customers by providing valuable content tailored to their needs, establishing the company as a trusted resource through techniques like SEO and content marketing.
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