Google decided not to phase out third-party cookies in Chrome, aiming to preserve user choice despite previously pledging to do so in 2019.
Apple's Safari allows users to block third-party cookies, while Firefox provides options to limit tracking, showing the varying stances on digital privacy among browsers.
Alphabet CEO Sundar Pichai emphasized user choice over removing third-party cookies, recognizing the wide implications across various stakeholders and ecosystems.
The decision affects travel marketers as it may benefit smaller advertisers, considering the evolving landscape of data usage and privacy in digital marketing.
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