"But it turns out, a number of marketers actually think creator marketing operations should be automated too. In fact, 35% of brands and 51% of industry leaders responded with "strongly agree" when asked if they are in favour of fully automating influencer marketing with AI, according to CreatorIQ's The State of Creator Marketing 2025-2026 report. A further 34% of brands and 36% of industry leaders said they somewhat agree with the statement."
"When marketers were asked about their influencer marketing plans in 2026, only 9% said they are planning to partner with virtual influencers, while only 2% said they intend on creating their own avatars, and partner with a digital clone of a creator, according to Linqia's 2026 State of Influencer Marketing report. Unsurprisingly, the majority (89%) of respondents said they aren't planning to adopt or do any of the above options next year."
AI is changing the industry and will require influencer marketing and creators to adapt. Marketers reacted to Meta CEO Mark Zuckerberg's prediction that the full ad process will be automated by 2026. Many marketers support automating influencer marketing operations: 35% of brands and 51% of industry leaders strongly agree, with additional percentages somewhat agreeing, and very few strongly disagree. Most marketers do not plan to use virtual influencers, avatars, or creator clones in 2026, with only 9% planning partnerships and 2% intending to create avatars or digital clones. Creators expect AI to continue transforming the industry over the next couple of years.
Read at Digiday
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