"This research highlights how gaming has evolved into a cultural cornerstone for younger generations, shaping their social currency and identity. It's evident that, to stay relevant, brands must meet these audiences where they are."
"According to the report, 75% of the surveyed gamers said ads improved their experience, with 40% believing that branded content can enhance the games they play."
"Younger consumers prefer interactive media over passive consumption, meaning that brands meeting young gamers on their terms increases the chances of brand recall and affinity."
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