But ultimately, if your goal as a CMO is to build a sustainable long-term business, then you need to be shooting the arrow sort of 10 years out, and better understanding how your product will navigate that and how your brand will stay relevant along that way.
For me, I think as a CMO, my role is to orient the organization, the strategy around long-term growth, and to be paying attention to where consumers and audiences and culture is going.
The CMO role, its naming, and also its remit in general, should be both a healthy mix of short term and sort of immediate goals and priorities. But importantly, it should also be a very healthy mix of long-term goals and long-term priorities.
One of the challenges with the short tenure is, can you see impact from the strategy or the initiatives that you've put in place. That's a real challenge with how the role is evolving.
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