In 2025, the AI-infused world will require humans bring strategy and judgement | MarTech
Briefly

The year 2025 will be pivotal as humans take the lead in integrating AI into marketing, ensuring that strategy and judgment enhance automation.
Hyper-personalization needs human sensitivity. While AI analyzes data for personalization, it’s the marketer’s emotional intelligence that makes interactions empathetic and meaningful.
Marketers will become position-less, using versatile AI tools while being anchored by irreplaceable human traits like strategy, judgment, and creativity.
The human marketer's role is to blend AI's capabilities with the emotional context of customer interactions, ensuring real-time marketing resonates authentically.
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