To reach the right customers at the right time with the right message, you need a strong data strategy. One built on first-party data from your website, apps, and other properties that you can then match with Meta accounts to serve up personalized ads to loyal customers and prospects alike.
One of the ways Meta Conversions API helps improve advertising performance is by providing event match quality (EMQ) scores. EMQ scores let you know how likely it is that your customer information parameters match an existing Meta account.
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