from Adweek2 weeks agoThe Trade Desk Acquires Ad Data Provider SinceraThe Trade Desk acquires Sincera to enhance programmatic advertising performance and improve data signals for advertisers.
Hedosophia leads $7M seed round into retail supply chain AI startup Ameba | TechCrunchAmeba offers a solution to traditional retail's data inefficiencies using generative AI in supply chain management.
How Adaptive Tree Structures Tackle Blockchain Scalability Issues | HackerNoonInnovative optimization of tree structures in blockchain can significantly enhance scalability and performance.
Going on vacation with a chatbot DW 05/30/2024AI-driven travel planning will increase accuracy and convenience for tourists with the right data foundation.
The 4 Most Controversial Billboards of 2024 So FarBillboards remain powerful in sparking controversy and conversation, fueled by social media and data optimization.
Podcast: How to prepare your data for digital transformation | Computer WeeklyPreparation is essential for successful digital transformation, emphasizing a data-first approach.
Data Analytics in the Age of AIData analytics and AI are becoming increasingly intertwined, with AI enabling the optimization and accessibility of data analytics.
Coalesce raises more cash to transform data for Snowflake customers | TechCrunchData transformation challenges persist in enterprises due to limited resources and skills.Coalesce addresses data transformation bottlenecks by automating data preparation and pipeline building.
Improve your return on ad spend with first-party data | MarTechEffective advertising on Meta requires a strong data strategy based on first-party data.Meta Conversions API provides EMQ scores to optimize ad performance by matching customer data with Meta accounts.
B2B Marketing Databases: Everything You Need To KnowData optimization is crucial for performance in extreme challenges like completing 50 Ironman triathlons in 50 days. B2B marketers can learn from this approach for personalized campaigns and efficient strategies.
Audacy Renews Relationship With Veritonic - Podcaster NewsAudacy renewed partnership with Veritonic for insightful dataVeritonic's tools help optimize Audacy's audio campaigns for increased ROI
10 Ways You Could Be Using Machine Learning in Ecommerce Now (2024)Effortless online shopping experience through sophisticated algorithmsMachine learning in ecommerce for targeted marketing and operational optimization
The advertiser's guide to campaign optimization | Tactics and insights for improving digital performance through dataMarketers improve campaign performance by analyzing past campaigns, audience selection, and making in-flight adjustments for optimization.