I'm terrified by the viral Smile 2 campaign
Briefly

The Smile 2 marketing campaign ingeniously blends reality and fiction, using chilling visual stunts in cities like LA and New York to intensify anticipation for the horror sequel.
This new promotional tactic, featuring creepy cars with eerily grinning passengers like Ray Nicholson, exemplifies the effectiveness of guerrilla marketing, aiming at creating viral moments.
The recent sightings of terrifying smiling actors and cars serve not only as effective promotion but also as a testament to the evolving landscape of horror film marketing.
With a successful balance of artistry and fear, the Smile 2 marketing strategy stands out, hinting at a broader trend of innovative public engagement in film promotion.
Read at Creative Bloq
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