"During the pandemic, it was all online and Zoom speed dating. There was just something missing from those approaches." - Jack Liu reflects on the inadequacies of virtual dating during lockdown.
"I never felt I'd found the woman I was looking for. Using the apps, I never felt I was able to convey the best parts of who I am as a person." - Liu shares his frustrations with traditional dating apps.
"My ads got straight to the point. Women had to click on it, then fill out a form." - Jack Liu explains the direct approach of his dating campaign on social media.
Researchers have found that 78% of daters feel burned out by underwhelming apps, highlighting widespread dating app fatigue among millennials and Gen Zs.
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