"If TikTok were to be banned, Meta and Google have a lot to gain... 56 percent said they would use Instagram Reels more, and 51 percent said they would use YouTube Shorts more."
"For the top 20 beauty players in the third quarter of 2023, Instagram generated 41 percent of total media impact value, or MIV, against TikTok's 20 percent."
"Creators are the most nimble voice out there... Today, they're on TikTok. Tomorrow, they're back on Instagram."
"Brands could think about diversifying more in channels," said Bringé, adding it would be interesting to consider what play Google will make.
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