Marcus Collins, a University of Michigan marketing professor and head of strategy at Wieden+Kennedy, has spent his career both studying and executing how brands can better utilize culture to connect with their audiences.In his new book For The Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be, Collins reveals all that he's learned about how culture influences so many of our decisions, and how marketers can be more effective in tapping into it.
#people #back #relationship #responsible #advertising #understanding #perspective #implications #business-model #human-behavior
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