IAS expands its brand safety and suitability reporting on TikTok with new Category Exclusion and Vertical Sensitivity segments to help advertisers avoid unsuitable content, enhancing campaign measurement and safeguarding. It also extends this service to 62 countries, across 34 languages, ensuring thorough analysis aligned with GARM standards.
Lisa Utzschneider, CEO of IAS, emphasizes the need for advanced solutions in the fast-growing short-form video space, providing AI-backed brand safety measures on TikTok. The company's independent, third-party digital media quality services offer comprehensive protection and scalability for global advertisers.
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