In the advancing landscape of digital advertising, Retail Media emerges as a crucial media solution, yet its potential was hindered by challenges such as the lack of standardisation. Only half of buyers currently recognise the efficiencies of Retail Media and seek consistent measurement and standards. Standardisation, particularly in media and attribution measurement, holds the key to unlocking its true efficiency.
The Retail Media Measurement Standards were developed in consultation with retailers, media buyers (brands and agencies) focusing on Primary Media Metrics, Attribution Metrics, and Additional Retail Media Insights like 'New to Brand.'
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