Brands that thrived on TikTok now face the reality of loss, needing to recreate viral success on other platforms as uncertainty looms.
Duolingo's CMO stated plans to double down on brand content and new storytelling formats, reflecting a shift to multi-platform strategies in response to TikTok's uncertain future.
Blueland's CEO noted their strategy to pivot by enhancing their creator-affiliate program and focusing on Meta platforms, illustrating adaptive marketing tactics amid potential TikTok changes.
The possibility of a TikTok ban has left many brands grappling with how to sustain their reach and revenue, showcasing the platform’s crucial role in their marketing efforts.
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