The #TouchYourBreasts campaign is a clever blend of design and messaging, empowering shoppers to recognize breast cancer signs just as they notice fruits in a supermarket.
By incorporating textures of various fruits, Ketal's ads communicate breast cancer awareness in a personal way, encouraging familiarity with one's body through everyday produce.
This campaign transforms supermarket shopping into an insightful awareness tool, demonstrating how simple and bold design can effectively address the serious topic of breast cancer.
As seen with similar campaigns like Prost8 and GirlvsCancer, this approach not only raises awareness but also helps to break the stigma surrounding cancer discussions.
#breast-cancer-awareness #creative-advertising #customer-engagement #health-campaigns #social-responsibility
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