When I launched the brand on TikTok, I was actually educating people along the way. Some people had heard about the African net sponge but didn't know about all the benefits, how to use it, why it's so special.
That one video showing how to use the product went viral in August of 2023, and it just took off from there. I got 300 orders in one day for the first time.
What I've heard from our customers is that they love the way we work directly with suppliers back home in Nigeria. I bring them along in that supply chain process and show how the brand's growth impacts them.
It's bittersweet... the ability to connect with our community might not be there anymore, but [there's] the opportunity to get into something new.
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