Humanz's entry into the U.S. market highlights a growing demand for innovative marketing tools tailored for content creators as influencer marketing flourishes.
"We've noticed that a lot of influencers are managed through agencies, so it would make a lot of sense to have [talent managers] on board as well... It's leveled the playing field for everyone," Roee Zelcer stated.
As influencer marketing spending surges, estimated to reach $250 billion, Humanz demonstrates its commitment by expanding its services to the U.S. market.
Humanz employs AI to analyze social media profiles, generating influencer profiles and predicting conversion rates, optimizing the collaboration between brands and creators.
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