HubSpot's Senior Director of Global Growth on Embracing AI, Diversifying Beyond Search, and Reviving 'Dead' Marketing Channels

"The encroachment of AI search has required us to lean into other channels like YouTube, micro-apps, and areas we see as more defensible against AI."

"The days of reverse-engineering algorithms are over - and that's a good thing. I think it's one of the most exciting developments over the last two years."

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