HubSpot's August 2024 updates focus on helping teams work more efficiently, connect with customers more personally, and empower decision-making with data-driven tools.
The new CTA editor enables the creation of Smart Content variations that tailor CTAs based on factors like device type and ad source, enhancing visitor engagement.
Dynamic Sequences automate outreach, creating manual tasks only for engaged contacts, allowing sales reps to optimize their efforts on leads more likely to convert.
The introduction of company summary cards on records provides easy access to key customer details, enhancing visibility into customer journeys and product interactions.
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