These super seductive hellraisers think they're in for a weeklong party ... they're actually on Responsibility Island, to get a genuine lesson in growing up - by taking on a gauntlet of responsibility challenges.
Paired with the fact that more than 9 in 10 gen Z consumers want to see brands do something unique to break through the noise of the advertising landscape, according to data from Nudge, a parody reality show felt like the right concept to engage young tax filers.
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