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fromFortune
2 weeks ago
Music

A tax company in Kansas City gave thousands of workers the afternoon off to celebrate Taylor Swift and Travis Kelce's engagement

fromFortune
2 weeks ago
Music

A tax company in Kansas City gave thousands of workers the afternoon off to celebrate Taylor Swift and Travis Kelce's engagement

fromAbove the Law
2 weeks ago

Lawyer Gives Employees The Afternoon Off After Taylor Swift And Travis Kelce Engagement - Above the Law

The news, dropped in the most millennial-coded way possible, a joint Instagram post, broke smack in the middle of the work day. And *millions* (yours truly included) found it difficult, to say the least, to focus on work while speculating with the respective group chats about the potential details of America's royal wedding. And Monroe knew that. So she gave folks the afternoon off.
Marketing
fromMarketing Dive
2 weeks ago

H&R Block doubles down on social marketing amid modernization push

Social-first marketing continues to pick up steam as legacy brands race to modernize their approach. Social ad spending has climbed steadily over time, but the H&R Block news is the latest signal that more organizations - including those in conventionally staid categories - are enacting bolder moves to orient their strategy around a channel that is essential for connecting with younger consumers and requires an always-on mindset compared to traditional ad campaigns.
Social media marketing
Marketing
fromAdweek
2 weeks ago

VaynerMedia Becomes Social and Media AOR for H&R Block

H&R Block appointed VaynerMedia as both social and media agency of record to build year-round financial services marketing beyond tax season.
Video games
fromPolygon
4 months ago

The Wario outfit in this tax commercial is not an accident

H&R Block's ad cleverly integrates gaming culture to attract younger audiences and directly challenges competitors like TurboTax.
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