"H&R Block gave its Kansas City employees the afternoon off after billionaire pop icon Taylor Swift announced her engagement to Super Bowl star Travis Kelce this Tuesday. The $6.6 billion company shared a viral email that read, "Celebrate love. Speculate about the dress," letting employees off for the afternoon. The post joined a wave of playful brand reactions, from Krispy Kreme to Buffalo Wild Wings, all tapping into the viral moment and power of Swiftonomics."
""Let's be honest: between checking social feeds, debating potential wedding playlists, and most importantly-telling your friends what married filing jointly means, I know focus is in short supply this afternoon," the company's chief people officer wrote to staff in an email that it has since shared on Instagram. "So here's the deal: if you're so inclined, call it early. Go home. Celebrate love. Speculate about the dress. Argue whether the reception will be held in KC or a castle in Europe," she added."
H&R Block's Kansas City office gave employees the afternoon off after Taylor Swift announced her engagement to Travis Kelce. The $6.6 billion tax services company shared an email encouraging staff to "Celebrate love" and "Speculate about the dress" and acknowledged that focus would be limited as people checked social feeds and debated playlists. The company confirmed a few thousand employees received the afternoon off. The engagement post noted a reported $550,000 ring and drew massive engagement on Instagram. Multiple brands, including Krispy Kreme and Buffalo Wild Wings, posted playful marketing reactions and leveraged the economic and cultural influence labeled as Swiftonomics.
Read at Fortune
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