"We saw some pretty tremendous success of doing organic social-a high volume of content that threw up all sorts of great insights and powered a lot of their paid campaigns,"
"They're [our] social AOR and we're their media AOR as well,"
"It's all organic growth ... as we get in, prove ourselves and grow with awesome partners."
"VaynerMedia's integrated approach fuels agility, sharpens our cultural edge, and ensures we're building stronger connections with more customers all year long by integrating H&R Block into daily interactions."
H&R Block consolidated its relationship with VaynerMedia, expanding the agency's role from organic social in tax season 2024 to paid social in 2025 and now adding media agency duties. The partnership leverages high-volume organic content to generate insights that inform paid campaigns and drive integrated, agile marketing. H&R Block reported $3.8 billion in fiscal 2025 revenue, up 4.2% year over year. The company deployed AI Tax Assist and pursued TikTok and gaming tie-ins to improve financial literacy for Gen Z. The consolidation aims to strengthen year-round customer engagement and sustain growth outside tax season.
Read at Adweek
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