YouTube has officially surpassed mobile as the main medium for content consumption, with viewers logging an average of 1 billion hours daily on TVs. This shift, revealed by CEO Neal Mohan, is part of YouTube's strategy to enhance its TV experience, highlighted by a sleek interface, Primetime Channels, and the NFL Sunday Ticket. Additionally, YouTube focuses on interactivity, introducing features like a second-screen experience and live commentary from creators, thus reimagining modern television.
For over two years, YouTube has topped Nielsen's The Gauge report as the leading TV streaming platform, surpassing competitors like Netflix.
YouTube has rolled out a sleeker interface that enhances the look and feel of content, making it resemble premium streaming services.
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