"Creators need to be approved by brands to have their content monetized with single-product links, and they don't even get paid the same day," Winnaman said. "We built a platform that lets any brand create their own creator network by turning shoppers into sellers in under five minutes. It allows brands to pay anyone who influences a sale, and it allows anybody to shop or sell any product in our marketplace."
"We're the aggregator," Winnaman said. "We're seeing nanoinfluencers, people under 5,000 followers, doing thousands of dollars in sales a month."
"You have a personal, single link, you share that single link when you post a video of, say, doing your morning routine, and then it goes straight to your storefront. Every other platform redirects to the brand to transact, but this makes it so everyone has influence. It's all fair game."
"Brands say to us a lot of the time that they don't know if paying a big influencer has moved the needle for them," she said. "With VideoShops, they don't pay influencers until they see a sale. It's low-risk and high-reward."
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