VICI was a pioneer in social selling, so even before we had our website, even before we had retail stores, we had this communication on social.
COVID hit, and it was a little bit of a pullback with retail. We kept our Nashville store intact, but as you might recall, operating stores in California was really difficult.
The Nashville store thrived, solidifying the importance of physical presence in key markets.
As VICI looks ahead to 2025, the brand is preparing for an ambitious retail expansion aimed at deepening its connection with customers and exploring new markets.
#retail-expansion #customer-engagement #hybrid-retail-model #social-media-marketing #covid-19-impact
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