How using social media to show 'the good, the bad, the ugly' of building a business helped Mid-Day Squares reach $30M in revenue
Briefly

from Modern Retail1 month ago
"That means showing the humanization of it, including the drama - the good, the bad, the ugly," said co-founder Jake Karls.
Modern Retailhttps://www.modernretail.co/marketing/how-using-social-media-to-show-the-good-the-bad-the-ugly-of-building-a-business-helped-mid-day-squares-reach-30m-in-revenue/
"Mid-Day Square's unorthodox approach to advertising has helped the brand hit $30 million in revenue... and is growing at a rate of 40% to 50% year-over-year."
Modern Retailhttps://www.modernretail.co/marketing/how-using-social-media-to-show-the-good-the-bad-the-ugly-of-building-a-business-helped-mid-day-squares-reach-30m-in-revenue/
"While the personal and raw content the trio puts out can take a lot of energy to execute, the move has helped the brand attract more interest."
Modern Retailhttps://www.modernretail.co/marketing/how-using-social-media-to-show-the-good-the-bad-the-ugly-of-building-a-business-helped-mid-day-squares-reach-30m-in-revenue/
Read at Modern Retail
#social-media #content-strategy #startup #advertising #growth
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