"Starting an agency is hard. Changing one from a broken traditional PR-led model is harder still, because there is something to lose." - Carl Ratcliff, ex-network agency chief executive.
"Rather than being killed by the change, we chose to lead it, creating Hopeful Monsters: an independent, modern creative agency with bigger ambitions, a stronger brand, and a distinct vision to help mission-driven brands grow in unexpected ways."
"Our strategy was driven by the understanding that challenger brands must treat 'culture as a serious business' to grow... to build an agency that changes behavior through a scientific approach to culture."
"The transformation truly began with analyzing our client portfolio... it was crucial to align with clients who shared our vision. This involved parting ways with 20% of our clients."
#business-transformation #agency-culture #advertising-industry #client-relationships #creative-strategy
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