Blogs are often a cornerstone of broader content marketing strategies, serving as a hub for distributing various types of content such as videos, infographics, and podcasts.
Blogs can help organizations communicate directly with their audiences without having to go through an earned media platform. The content is accessible, controllable, and editable by the organization, unlike earned media.
They can also act as a method of building community or eliciting feedback from audiences via comments, which can be a valuable touchpoint.
Blog structures are often more flexible than other kinds of communications writing. They can often be casual, incorporating anecdotes, opinions, as well as data.
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