TikTok is a versatile platform that can benefit businesses across various demographics, not just younger audiences. While initially seen as a space for brand awareness, TikTok also serves as a significant conversion tool; many users continue their research and make purchases directly from the platform. Business accounts have specific advantages, such as enhanced analytics and commercial features, despite limited access to trending audio. This guide provides step-by-step instructions on how to create and set up a TikTok business account effectively, allowing businesses to harness the platform's potential for growth.
There are two types of TikTok accounts: Personal/Creator and Business, tailored for different user experiences and available features.
TikTok isn't just for brand awareness; it's also an effective platform for driving sales and growing your business by inspiring users through engaging content.
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