Test marketing is a trial run that allows you to gauge how real customers might respond to your new product, service, or marketing campaign. This process helps avoid disastrous outcomes before an official launch.
A/B testing examines the performance of two variations of the same element to determine which resonates more with the test market, akin to how one might compare two signs to cheer on a marathon runner.
Multivariate testing compares several variations across multiple elements to identify the best mix of attributes, which can significantly improve engagement in social media campaigns.
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