How to Use Games to Build Relationships with Your Customers
Briefly

from Harvard Business Review2 months ago
Organizations are still learning how to think about games as media for marketing. Modern games offer varied opportunities to connect with customers and drive brand loyalty.
Harvard Business Reviewhttps://hbr.org/2024/11/how-to-use-games-to-build-relationships-with-your-customers?utm_source=flipboard&utm_content=topic%2Fdigitalmarketing
Gaming becomes increasingly entrenched in culture, presenting unique opportunities for brands to rethink consumer engagement as they connect through complex media ecosystems.
Harvard Business Reviewhttps://hbr.org/2024/11/how-to-use-games-to-build-relationships-with-your-customers?utm_source=flipboard&utm_content=topic%2Fdigitalmarketing
With over three billion digital gamers worldwide, brands are leveraging games as powerful tools for integrated marketing, providing deep engagement and emotional connections.
Harvard Business Reviewhttps://hbr.org/2024/11/how-to-use-games-to-build-relationships-with-your-customers?utm_source=flipboard&utm_content=topic%2Fdigitalmarketing
Forward-thinking brands are starting to embrace gaming as a key component of marketing strategies, recognizing their potential for brand building and customer acquisition.
Harvard Business Reviewhttps://hbr.org/2024/11/how-to-use-games-to-build-relationships-with-your-customers?utm_source=flipboard&utm_content=topic%2Fdigitalmarketing
Read at Harvard Business Review
#gaming #consumer-engagement #brand-loyalty #digital-media
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