Customer intent is what drives customers to interact with your brand, from visiting your store to finding products through a search engine, ultimately leading to purchase.
Understanding intent—both search intent and customer intent once on your site—allows ecommerce businesses to learn about customer needs and preferences, improving product offerings.
Customer intent varies from vague interest to commitment, and can be multifaceted or ambiguous; data is essential to distinguish interested customers from casual browsers.
Identifying the different types of online customer intent is crucial for ecommerce businesses to effectively engage their target audience and meet their needs.
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