Play-Doh's transformation from a wallpaper cleaner to a beloved children's modeling compound exemplifies the power of audience analysis in driving strategic business shifts.
By realizing that a nursery school teacher was creatively using their product for art, the company shifted from wallpaper cleaning to crafting, rebranding as Play-Doh.
Understanding audience needs through both quantitative and qualitative methods allows companies to refine their messaging and product offerings for better customer engagement.
Audience analysis helps businesses identify customer pain points and preferences, guiding more effective investments in strategies that resonate with their target market.
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