How to transform martech and multichannel marketing for the AI era | MarTech
Briefly

from MarTech5 months ago
Years of martech investment lead to unused tools, prompting budget reallocation to media as generative AI emerges to enhance productivity, posing a dilemma for marketers.
MarTechhttps://martech.org/how-to-transform-martech-and-multichannel-marketing-for-the-ai-era/
Marketers struggle with low adoption and limited ROI from complex tech stacks, triggering a shift towards media spending over new tech purchases to drive growth.
MarTechhttps://martech.org/how-to-transform-martech-and-multichannel-marketing-for-the-ai-era/
Read at MarTech
#martech #generative-ai #roi #multichannel-strategies #technology-investments
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