A critical component of the martech stack is the CMS, which must achieve visibility in multimodal search and manage total cost of ownership.
An ideal CMS should manage discovery, experience, engagement, and conversions seamlessly to optimize digital presence for AI-driven search advancements.
Many brands face challenges with content discovery, often relying on paid ads to compensate for poor organic visibility, though consumers trust organic content more.
Your CMS should support content discovery by managing crawl budgets, allowing easy schema updates, and automating key SEO tasks to enhance visibility.
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