Marketing techfromMarTech2 months agoGen Z is forcing a rebuild of the martech stack in higher ed and beyond | MarTechGen Z is reshaping marketing in higher education, driving a need for authenticity and personalization in engagement strategies.
Marketing techfromMarTech3 months agoB2B marketers want results, not more technology | MarTechMarketers prefer actionable insights over adding new tools to their tech stack.