#martech-stack

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#agentic-ai #marketing-transformation #ai-agents #data-quality #ai-in-marketing #data-governance
Marketing tech
fromMarTech
1 week ago

How agentic AI is changing the future of marketing | MarTech

Agentic AI—autonomous, goal-driven systems—will transform marketing by acting, learning, collaborating, and directly engaging customers across the martech stack.
Marketing tech
fromMarTech
1 month ago

10 of the best insights from the September MarTech Conference | MarTech

AI amplifies poor data, making robust data quality, governance, and cross-functional alignment imperative for marketing to effectively leverage AI-driven decisioning and experiences.
E-Commerce
fromMarTech
2 months ago

5 essential applications ecommerce marketers need to succeed for the holiday season | MarTech

Leveraging a strategic martech stack is essential for ecommerce marketers during the holiday shopping season.
Marketing tech
fromMarTech
5 months ago

Gen Z is forcing a rebuild of the martech stack in higher ed and beyond | MarTech

Gen Z is reshaping marketing in higher education, driving a need for authenticity and personalization in engagement strategies.
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