"As creators wind down 2024 and set their strategies for 2025, an urgent challenge looms on the horizon - a potential TikTok ban that's just two weeks away."
"For creators and brands who have built their businesses on TikTok, preparation for a ban isn't just prudent - it's essential."
"The first priority for creators and brands should be reviewing and updating their legal agreements. Any partnership or sponsorship agreement must include specific provisions addressing TikTok unavailability."
"Immediate steps for brand protection include securing usernames on emerging platforms like Threads and Bluesky. For creators who haven't yet protected their intellectual property, trademark registration should be a priority for early 2025."
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