How To Move From "Happy Buyers," to "Happy Owners" To Satisfy Consumers End-To-End
Briefly

from Forbes1 month ago
"The objective for brands should be creating a path to happy not just purchase", said Ted Schadler, highlighting the need for a consumer relationship beyond just a transaction.
Forbeshttps://www.forbes.com/sites/bethannkaminkow/2024/12/20/how-to-move-from-happy-buyers-to-happy-owners-to-satisfy-consumers-end-to-end/
"Somewhere along the way... the act of driving conversion got way separated from the sexier art of brand building," indicating a shift in marketing focus over time.
Forbeshttps://www.forbes.com/sites/bethannkaminkow/2024/12/20/how-to-move-from-happy-buyers-to-happy-owners-to-satisfy-consumers-end-to-end/
"Today, communications and commerce are not separate, and they don't move in a straight line... a consumer can enter at any point along this non-linear journey."
Forbeshttps://www.forbes.com/sites/bethannkaminkow/2024/12/20/how-to-move-from-happy-buyers-to-happy-owners-to-satisfy-consumers-end-to-end/
"How often have you made a purchase, only to be let down by what happens after the sale?" This illustrates the gap in customer experience post-purchase.
Forbeshttps://www.forbes.com/sites/bethannkaminkow/2024/12/20/how-to-move-from-happy-buyers-to-happy-owners-to-satisfy-consumers-end-to-end/
Read at Forbes
#customer-relationships #brand-building #commerce-experience #consumer-journey
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