Robinson noted that the layoffs stemmed from a need to shift focus from annual recurring revenue to efficiency due to the company’s high churn rate.
Retention.com assists online retailers with re-engaging lapsed audiences, but faces challenges with high churn due to its product category and buyer personas.
Understanding high-churn personas such as project managers is crucial; they often don't need tools once their project ends, increasing the risk of churn.
To address high churn, marketers must ensure ongoing value from products, as this can help retain clients beyond short-term projects.
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